1xBet bookmaker is the official partner of WePlay Esports esports holding. The parties agreed to cooperate during 2021. Their first joint project will be the Ultimate Fighting League (March 25 – April 11, Kyiv, prize fund – 150 thousand dollars). This partnership is aimed at attracting a new audience to esports and providing fans with a great experience from esports tournaments, WePlay Esports noted. And they clarified that the competitions mentioned above are one of the steps in long-term cooperation. The bookmaker 1xBet said that the bookmaker and WePlay Esports will set new trends in the work with content around esports events and add more interactivity to the tournaments for viewers. In addition, new products will be created both for the esports industry and for other areas, WePlay Esports added. As My Lucky Story wrote, the Pragmatic Play provider and the betting company Betway have expanded their cooperation, supplementing the previously signed agreement. Earlier it was reported that the gambling operator Gunsbet used the services of the IT company SoftSwiss to replenish its sports betting portfolio. Recall that the National Lottery of Great Britain has become a partner of the Rugby Football League.