Betfair has launched a new marketing campaign called Play Smart
Betfair has partnered with creative agency Leo Burnett London to launch an integrated campaign called “Betfair Play Smart”.Betfair Play Smart features four videos featuring 12 world-famous footballers including: Bernd Leno (Arsenal), Leonardo Bonucci (Juventus) and Philippe Coutinho (Barcelona). The videos featured show how popular football players evaluate, predict and predict moves before they happen, both on and off the pitch. One of the films shows Arsenal striker Pierre-Emerick Aubameyang playing alongside Berndan Leno and studying his behavior on the pitch. The new Betfair campaign will also be supported and shared on social media including Facebook, YouTube, Instagram and Twitter. Betfair is now one of the largest sports betting exchanges in the world. Among the clients of Betfair are residents of Malta, Romania, Denmark, Bulgaria, Italy, Spain, Great Britain, USA, Ireland.