Online gambling operator Betway has gained momentum in cooperation with sports organizations. The company became a betting partner of the professional tennis tournament Generali Open. These competitions will be held in 2021 in the Austrian city of Kitzbühel on July 24-31. Gambling operator Betway received the right to place its advertising both on the courts and on the Generali Open media platforms. The organizers of the tournament expressed their hope that the cooperation with Betway would be long and successful. My Lucky Story wrote that four tennis tournaments in Europe have already received support from Betway. In addition, as reported, the Betway operator became a partner of the German football club Schalke 04. Recall that Betway has formed a partnership with the Spanish esports team G2 Esports.