British gambling operator launches special tracking system for players

The British gambling operator Entain has announced the introduction of a new gambling accessibility system into its products. This will allow bookmakers – subsidiaries of the company – to track bettors with high risks of losing to the nines and interfere with suspicious games of customers. The technology was developed over a year and a half by Entain experts, who worked on a combination of open source data, commercially available data and behavioral indicators to optimize the selection of risk-prone players from the audience. Testing of the system showed that its use made it possible to reduce bettors’ rates and deposits by about half. It is planned to launch a working version of the technology in the UK gambling market this summer, after which it will be transferred to other countries where Entain operates. As My Lucky Story wrote, in South Wales – a region of Australia – they want to oblige players to use a special card, which will allow them to establish control over operators and fight offshore gambling companies. Earlier it was reported that Spanish gambling houses began to use a facial recognition system to ensure the safety of casino customers. Recall that the use of robots in Las Vegas casinos will bring additional income to the operators of these establishments, expert David Schwartz believes.