British media company Sports Information Services and Swedish gambling operator LeoVegas have entered into a partnership agreement. LeoVegas will receive live coverage of dog races in the UK and Ireland from SIS in a “Watch and Bet” format that allows players to opt out of pre-bets. This product will allow LeoVegas to increase revenue and increase customer engagement in events, according to Sports Information Services. The company noted that the Watch and Bet model is becoming more important for operators in the betting industry. My Lucky Story wrote that the Watch and Bet format was decided to be implemented by the Danish gambling operator Danske Spil, which signed a contract with SIS. Earlier it was reported that the famous cricketer from South Africa Dale Stein decided to cooperate with the bookmaker Parimatch. Recall that the Entain gambling corporation acquired the Portuguese betting company Bet(dot)pt.
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