At the Ukrainian Gaming Week conference, the gambling advertising control strategy practiced in European countries was presented in detail. Expert Tatyana Klymenko emphasized that Ukraine also needs a proper restriction of gambling advertising. European regulators pay special attention to the control of “gambling” advertising in order to protect their underage citizens and those who already have a gambling addiction in the first place. Control measures have been stepped up during the pandemic. The Code of the Europian Gaming & Betting Association (EGBA) and some important aspects of the actions of the ASA – UK Advertising Standards Authority were cited as an example of the necessary actions. At the same time, the actions of the Spanish regulators were called “overkill” in this country, professional athletes are strictly prohibited from filming or taking part in gambling advertising, and gambling operators are allowed to advertise their product only on their websites. In Ukraine, today the authorities and regulators have provided for a small number of any prohibitions and restrictions, so you should “work” based on what is available. But the expert also recalled the existing fines for illegal advertising, which amount to 300 minimum wages, which is about two million hryvnias. Meanwhile, the Ukrainian Gambling Regulation Commission continues to issue licenses for online casinos.