The betting company BetBoom presented a real premiere for bookmakers in Russia – it became the title sponsor of the sports arena in the city of Ufa, now the local Neftyanik has been renamed the BetBoom Arena stadium. The football club itself has been fruitfully cooperating with the bookmaker for three years, organizing and conducting large social projects and promotions. The landmark event about the rebranding of the stadium will also be marked by a special program for athletes and residents of the city – a large-scale Football Day will be held in Ufa. As soon as all the necessary preparations are completed, the stadium now under the name “BetBoom Arena” will host design elements, equipment and inventory. A real walk of fame dedicated to the history of local football and its most significant participants will be opened near the renovated arena. As My Lucky Story reported in March 2021, the betting company BetBoom offered its customers a new Superlive service – which gives betters the opportunity to deliver on what exactly will happen during the match. Recall that all betting companies operating in the Russian Federation note the expected increase in customers due to the significant Euro 2020 football championship.