Swedish bookmaker Betsson and gambling operator Big Bola from Mexico have signed an agreement on joint activities in this country. The companies will create, as planned, by the end of 2021 a company for accepting sports bets and online casinos. It will operate under the Betsson Mexico brand. This cooperation will help the betting company from Sweden, as noted by its representatives, to better understand the Mexican gambling market and win the favor of Mexican gamblers. Previously, Betsson, analysts drew attention, announced its presence in Colombia, Brazil and Argentina, as well as in Kenya. My Lucky Story wrote that this Swedish company entered the Spanish gambling market by acquiring local gambling operator Premier Casino. As reported, Betsson also has two offices in Malta. Recall that a subsidiary of Betsson – Triobet – received a gambling license from Latvia.
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