The Bally Gambling Corporation has acquired the Association of Volleyball Professionals, which organizes beach volleyball competitions in the United States. Under the terms of the deal, Bally acquired all the assets of the association, whose media channels the corporation intends to use to increase consumer involvement in beach volleyball and awareness of this sport. As My Lucky Story reported, partnerships between Bally and Phoenix Mercury Basketball Women’s Basketball Club (USA) have been formalized. Earlier it became known that by the end of 2021 Bally Corporation will complete the acquisition of the Gamesys Group, a developer of software and online gambling entertainment. Recall that boxer Oscar De la Hoya began to cooperate with Bally.