A possible high-profile event is being discussed in the Russian gambling industry. We are talking about the entry of the Liga Stavok bookmaker into the North American market and the signing of a sponsorship contract with the National Hockey League. Astute observers have noticed that this sports betting operator is looking for a company that would pave the way for communication with the NHL. At the same time, participants in the Russian gambling market believe that Liga Stavok will most likely be a partner of the National Hockey League in the Russian Federation. My Lucky Story wrote that Liga Stavok became a partner of AS Monaco Gambit and Gambit Esports esports teams. As previously reported, Fyodor Konyukhov was chosen as the ambassador of the League of Stavok. Recall that the betting operator “Liga Stavok” topped the National rating of bookmakers in Russia.