Sports betting app SBK has chosen famous British jockey Richard Kingscott as its ambassador, winner of 73 horse races. He and the company signed a cooperation agreement, which will be valid until October 2022. As part of the contract, rider Richard Kingscote will use riding gear provided to him by SBK and produce exclusive content for SBK. My Lucky Story wrote that in the UK, horse trainer Charlie Hills has become a brand ambassador for bookmaker William Hill. The same betting operator was also reported to have sponsored the Newcastle Horse Racing Festival. Recall that football star Lionel Messi was chosen as the ambassador of the gambling corporation Hard Rock International.
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