The Australian betting company Neds has signed a cooperation agreement with the sports organization Ultimate Fighting Championship, which conducts mixed martial arts fights. The UFC announced on September 9, 2021 that Neds is the organization’s official betting partner in Australia, and that the company will advertise at Ultimate Fighting Championship events and media platforms. Neds and UFC will begin on July 11, when Dustin Poirier takes on Conor McGregor. The Ultimate Fighting Championship has established itself as the most progressive sports organization in the world, and its growing popularity in recent years has led to the incredible popularity of sports betting in Australia, Neds said. As My Lucky Story reported, UFC heavyweight Francis Ngannou has become the ambassador of the bookmaker Stake. Another representative of the UFC – Liana Jojua, as it became known earlier, became the brand ambassador of the betting operator “BETCITY”. Recall that the sponsor of the Ultimate Fighting Championship was the gambling operator DraftKings.