As it became known, the Spanish football club “Valencia” changed its sponsor, the betting company “Bwin” to the title support of the cryptocurrency – Chiliz. The contract has been signed, we note that the previous sponsorship agreement with the bookmaker was estimated at four million euros for one season. Now, a completely different advertisement will be placed on the equipment of Spanish footballers, the form will appear on the eve of the new Spanish season – approximately in the second decade of July 2021. Valencia Football Club becomes the first team in history sponsored by cryptocurrency. The club management emphasizes the modernity of this sponsorship contract. Note that the betting company Bwin has ceased operations in Russia since January 2021. Experts believe that the new, stricter laws on gambling did not suit the bookmaker. My Lucky Story also informed its readers that Parimatch refused to take on the sponsorship obligations of the betting company bwin.
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