Sports Illustrated-branded betting operator to launch in second half of 2021

Gambling News and Lucky Stories

Gibraltar-based online gambling company 888 Holdings and the American corporation Authentic Brands Group have teamed up to launch a new bookmaker in the United States. The partners will create a Sports Illustrated-branded operator that will launch in the second half of 2021 in Colorado and expand into other state betting markets later on. The operator will specialize in online sports betting. As My Lucky Story reported, Louisiana continues to legalize sports betting. Earlier it became known that the Chinese bookmaker OB Sports became a sponsor of the English FC Aston Villa. Recall that the Bally gambling corporation will launch a mobile betting application in Kansas.

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