Bookmaker NordicBet has resumed its title sponsorship of the Danish Football First Division. As earlier in the 2020-2021 season, the company suspended sponsorship due to unforeseen changes in national advertising laws. In addition, BC has extended its sponsorship for the 2021-2022 season, which starts on July 25. This move was positively assessed by the Danish football authorities. They called NordicBet a loyal and stable partner supporting Danish football in difficult times. The betting group Betsson, which owns the betting operator NordicBet, has been the main partner of the First Division, which is called the NordicBet League, since 2017. My Lucky Story wrote that Betsson’s gambling activity was licensed by the Greek authorities. Earlier it became known that the women’s football club Avaldsnes IL (Norway) received support from Betsson. As a reminder, Betsson and gambling company Big Bola will launch a new betting office Betsson Mexico in Mexico.