Dmitry Anfinogenov, development director of the Krasnaya Polyana gambling and entertainment zone, said that their operator Domain plans to become the new world leader in terms of the number of gambling establishments in ten years.The company has already opened three establishments in the gambling and entertainment zone that offer gaming services to guests: Bonus, Casino Sochi, and Boomerang. Anfinogenov said that all three establishments are fundamentally different from each other and offer players completely different entertainment: For example, Sochi Casino is rather a large area, a rich, refined interior, and of course, scope. But the casino on Rosa Khutor is a club atmosphere and a free, as well as dynamic style. Casino “Boomerang” was created for a younger audience, and therefore we are ready to offer them the most modern entertainment. The owners of the gambling zone report that when creating gambling facilities, they will focus on an audience aged 30 to 45 years. Therefore, the operator intends to actively develop new digital areas: We are developing a special mobile application for the gambling zone, which has no analogues in our field. The purpose of this product is to unite casinos, hotels, bars and also restaurants. By registering in the application, our guest will be able to receive the latest information about tournaments and promotions in the casino. It will also be possible to monitor the accumulation of points under the loyalty program and, for example, book a hotel or restaurant. Now Krasnaya Polyana is actively involved in the development of junket tours. For example, last year the region managed to establish air links with Israel, which helped to increase the tourist flow several times. Also, representatives of the gambling and entertainment zone are interested in attracting tourists from other countries: At first, we intend to create a permanent flight connection with China, India and the United Arab Emirates. These three areas are key for us. In addition, the plans of the owners of Krasnaya Polyana include the launch of a sports bar, where players will have the opportunity to bet on sports events online: At the moment, we cannot say for sure whether we will cooperate with someone or launch our own bookmaker office. So far, this project is under development.
