The American bookmaker theScore and PGA Tour, the organizer of professional golf tournaments in North America, have signed a cooperation agreement. According to the agreement, the bookmaker will become the official betting partner of the sports organization in Canada when betting is legal in that country. The PGA Tour will distribute information from the bookmaker on all its channels, and the latter will receive the rights to advertise and distribute video content from the organizer of the competition. The deal will allow the PGA Tour, which is hard at work to attract new audiences to its events, to win over potential fans in unique and creative ways, according to PGA Tour officials. As My Lucky Story wrote, the Bally gaming corporation acted as an official partner of Major League Baseball (USA). The parties agreed on long-term cooperation. Earlier it was reported that the bookmaker DraftKings supported professional wrestling and reached an agreement with the promoter World Wrestling Entertainment. Recall that the gambling operator Parimatch has taken on the online games provider Relax Gaming as a partner.
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